Master in Business Communication

Descripción Master in Business Communication

El Master in Business Communication es presencial, se imparte en Barcelona y tiene un precio de 5.800 euros.

OBJECTIVES DEL MASTER IN BUSINESS COMMUNICATION

- To give a formation based in the following areas: Marketing, Publicity, Public Relations, Business and new
communication technologies.

- To approach the student to the reality of the professional work through remunerated junior jobs in
companies.

- To develop the analysis abilities, working in a team and taking decisions with the purpose of offering to
the Communications area professionals with initiatives that they are able to assume with success the
management responsibility.


METHODOLOGY DEL MASTER IN BUSINESS COMMUNICATION

·The methodology is based in an active learning and continuous practises. The efficient and good training it
is the result of good relationship among the students and an adequate work

·The teacher’s team is formed by professionals in active inside the communications area.


PROGRAMME DEL MASTER IN BUSINESS COMMUNICATION

Publicity Administration
To obtain a deep vision of the communication area in Spain and overseas.
To know the aspects relationed on the administration from two different points of view: agency / advertiser.

Negotiation Technologies
To apply the negotiations technologies as an added value. To prepare negotiations process. The negotiation
applied to the communication administration.
Communication strategies. Negotiation practise cases applied to different areas: mass, industrial and
services.

Communication Plan
Organization of the communication in the company:
Communication Manager, Press manager, Press office, internal and external administration.
Of the business communication. Definition of the skills to prepare a communication plan. The relations with
the Media, press campaigns and image plans. Skills to transmit information. Plans of internal communications.
The communication in crisis situations. The communication with special contents: Business communication,
communication in different areas: tourism communication (NGOS) develop of a communication plan.

Strategic Planning to Manage Accounts
Knowledge and domain in order to manage strategical skills to allow complete planning for any customers, in
other words, knowledge and ability of the planner. End user and market analysis. Qualitative and quantitative
analysis of the communication. Trade mark strategy. Management of the accounts. Strategic process. Techniques
to present publicity campaigns to customer. Practise cases.

Marketing Strategies
Main concepts in Marketing. Costumer Behaviour and concepts organizations. Market environment and information
systems, marketing strategies, marketing plan: Steps and development of a marketing plan evolution and new
tendencies in marketing to apply the new technologies. Practise cases.

E-Marketing
Internet world. Influence of internet in the enterpriser and the marketing area. E-Marketing Strategies.
Marketing one to one. Permission Marketing. Programmes of Fidelity. Alliances. Internet as a publicity
channel. Measurer of T.V. Audiences In Internet (OJD, NIELSEN; RED SHERIFF) Publicity professional in

Internet.
Publicity ways in the net: Forms, rates, localizations, effectiveness.

Creativity Management
Innovation and creativity in the companies.
The creative revolution in the publicity in Spain. The evolution of the creativity in different aspects.
Campaigns for the children audience. The comparative publicity. The publicity in politics.
How the most important journalists in the world work. Analysis of the main sports in the publicity contents.
Development of creativity campaigns (team groups)

Web Desing
Knowledge of the main computing skills and applications for the web deign: Dreamweave. Flash.


HORARIOS DEL MASTER IN BUSINESS COMMUNICATION

Lunes a jueves de 19:00 a 22:00


DURACIÓN DEL MASTER IN BUSINESS COMMUNICATION

450 Horas

Requisitos Master in Business Communication

"Para obtener más información debes cumplimentar la solicitud, gratuita y sin compromiso, que aparece en la parte superior derecha."

Destinatarios Master in Business Communication

"Para obtener más información debes cumplimentar la solicitud, gratuita y sin compromiso, que aparece en la parte superior derecha."

Objetivos Master in Business Communication

"Para obtener más información debes cumplimentar la solicitud, gratuita y sin compromiso, que aparece en la parte superior derecha."

Temario Master in Business Communication

"Para obtener más información debes cumplimentar la solicitud, gratuita y sin compromiso, que aparece en la parte superior derecha."

Duración Master in Business Communication

"Para obtener más información debes cumplimentar la solicitud, gratuita y sin compromiso, que aparece en la parte superior derecha."